Online Homegrown Niche Brands You Need to Know About
In the vast sea of brands and products available online, it’s often the niche, homegrown brands that capture the essence of authenticity and innovation. Here’s a deep dive into five such brands that have made their mark with their unique propositions:
P-TAL: Reviving a UNESCO-Listed Craft
P-TAL stands as a beacon of hope for the indigenous Thathera community of Jandiala Guru, Amritsar. With a mission to breathe life into India’s only UNESCO listed craft form, P-TAL is dedicated to the ancient art of molding brass and copper sheets into traditional utensils. Established during Maharaja Ranjit Singh’s reign in the 19th century, the Thatheras have been specialists in this craft. P-TAL’s strategy to keep this tradition alive is threefold: institutionalizing artisans, developing and training in design, and creating market access through contemporary techniques. With P-TAL, tradition is transformed into trend, embodying perfection and craft in every piece.
All that Grass: Bridging Tradition and Modernity
Built on the foundation of responsibility, All that Grass seamlessly marries the artistic flair of Indian artisans with modern design and marketing techniques. This brand’s philosophy hinges on sustainability, with every product crafted from natural fibers. By engaging directly with artisans and eliminating middlemen, All that Grass offers value both in terms of product quality and price. Their commitment extends beyond commerce, fostering deep relationships with artisans, rooted in trust and loyalty.
ORIGIN ONE: For the Design-Loving Global Nomad
Offering a curated collection that ranges from everyday stationery to handmade rugs, ORIGIN ONE caters to those with an eye for design and quality. Prioritizing sustainability and conscious creation, every product stands out with its individual identity. Combining both artisanal and machine-made techniques, their offerings blend functionality, durability, and aesthetic appeal. A special mention goes to their 100% handmade rugs, crafted traditionally yet exuding a contemporary charm.
Atmosphere: Born from the Foothills of the Himalayas
Rooted in New Delhi but inspired by the Himalayan foothills, Atmosphere is the brainchild of founders Rebekah and Ariella. Their childhood, amidst pristine forests and locally-grown produce, shaped their understanding of a pure lifestyle. Rebekah and Ariella’s journey into the wellness space in New Delhi saw initiatives like FabIndia’s eatery FabCafe and Ariella’s nutritional therapy practice. With Atmosphere, they aspire to share the transformative benefits of a healthy gut, especially in the face of urban challenges and pollution.
Paul and Mike: A Chocolate Affair
Honoring two Latin American fine cocoa farmers, Paul And Mike unveils the world of exquisite fine-flavor chocolate. Headquartered in Kochi, Kerala, they believe that cocoa farming and fermenting are art forms as much as they are scientific endeavors. Their chocolates challenge the notion that pure chocolates are inherently bitter. By overseeing the entire production process, from growing and fermenting cocoa on their farms to the final chocolate-making, they ensure unparalleled quality. And for those curious about the journey from farm to bar, Paul and Mike extend an open invitation for a tour at their Kochi farm and chocolate-making unit.
