Food On Wheels: Truck Trending
It's been a few years since the first food truck was operational in India, and now the trend seems to have finally caught on. Earlier this year in March, Delhi even had it's first ever food truck festival, much to the delight of the food loving crowd of the metropolitan city. These trucks are usually painted in quirky styles to attract the customers and a lot of reality TV shows have been based on them as of late.
Also, compared to a regular restaurant Food Trucks have a live kitchen, so their food is comparatively fresher and their kitchen area is often cleaner. Since their area of operation is small, they have a limited menu, which further leads to specialisation and ensures that their food is of the highest quality. And most of them also offer pocket-friendly menus and not to forget, they're not tied down to one spot and can hit any part of town they desire. All this has fueled the food truck revolution.
Being mobile, food trucks can also be used by restaurants that already have a solid foundation to further spread their influence over the city by sending their food via the food trucks to areas where they wish to get into. This way they can reach new consumer groups and can help better promote their brand as well. Their mobility also allows them to easily organise food festivals in large open spaces on collaborating with other food trucks. All they need is a big open space, permission to set up and to set the place for each food truck involved. Food Trucks Assemble!
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