Delhipedia, a leading digital content platform with a substantial following across various social media channels, has been successfully running an exciting new series called “Delhipedia Dares.” This innovative content series will provide an immersive guide to the city of Delhi by showcasing unique marketplaces while challenging two participants to shop within a limited budget. Delhipedia is seeking potential brand partners who can align with this engaging concept and leverage their association with Delhi’s vibrant culture and shopping scene.
Delhipedia is a popular online platform that utilizes videos extensively to provide users with comprehensive insights into Delhi’s history, culture, and lifestyle. With an impressive combined following of nearly 900,000 on Instagram (35,000 followers), Facebook (786,000 followers), YouTube (14,000 subscribers), and Dailyhunt (60,000 followers), Delhipedia has established itself as a trusted source of information for Delhi’s residents and tourists alike.
Delhipedia Dares - Exploring Delhi's Markets on a Budget
The “Delhipedia Dares” series aims to highlight Delhi’s diverse markets and empower participants to explore and shop within a limited budget. Contest winners, selected through a rigorous process, will be guided by the Delhipedia team to a designated market where they must navigate the bustling lanes, interact with local vendors, and make the most of their given budget (e.g., INR 2,500 or INR 1,000). The entire experience will be documented through engaging videos, capturing the participants’ excitement, discoveries, and interactions, thereby creating an immersive and relatable viewing experience.
Objectives:
- Promote Delhi’s markets: Showcase the unique charm, variety, and affordability of Delhi’s markets as vibrant shopping destinations through engaging video content.
- Engage the audience: Create compelling and relatable content that resonates with Delhipedia’s extensive follower base, fostering an emotional connection with the participants and their shopping experiences.
- Foster brand partnerships: Collaborate with brands that align with Delhi’s culture, target the Delhi audience, and can benefit from increased exposure through association with the series.
- Drive brand awareness and sales: Provide brand partners with a platform to showcase their products, services, or offers, thereby driving awareness, footfall, and potential sales.
Partnership Opportunities:
Delhipedia invites potential brand partners to collaborate and leverage the “Delhipedia Dares” series to increase their brand visibility and connect with the Delhi audience.
Opportunities for partnership include:
Venue Partnerships:
- Malls in Delhi and NCR: Showcase mall-specific offers, brand stores, and discounts, attracting footfall and promoting a memorable shopping experience.
- Local markets: Highlight the distinctive offerings of local markets, encouraging viewers to explore these hidden gems while promoting specific stores or products.
Brand Integrations:
- Larger brands targeting Delhi users: Seamlessly integrate branded products, services, or experiences within the shopping challenges, amplifying brand visibility and recall among the target audience.
- leading Delhi brands: Showcase Delhi-based brands, artisans & businesses, fostering a sense of community support and promoting sustainable shopping practices.
Benefits for Partners:
- Increased brand exposure: Leverage Delhipedia’s extensive social media reach to amplify brand visibility and awareness among a highly engaged audience.
- Authentic storytelling: Benefit from the organic storytelling approach adopted in the series, allowing for natural integration of partner brands within the participants’ shopping experiences.
- Targeted marketing: Reach a wide range of Delhi-based users, targeting specific demographics, interests, and shopping preferences.
- Measurable impact: Track the series’ performance through analytics and audience engagement, enabling partners to evaluate the effectiveness of their association and make informed decisions for future collaborations.
Delhipedia Market Challenges
Majnu Ka Tilla
Majnu ka Tilla is a popular Tibetan colony located in Delhi, India. It is known for its vibrant atmosphere, Tibetan culture, and shopping options. When it comes to shopping and food Majnu ka Tilla is also highly inspired by Korean pop culture which is very popular among the youth right now. A favourite among the college-going youth who come in here in hordes to shop and chill! We gave a challenge to 2 of our Instagram followers (1Girl& 1Boy) to head for MKT & shop an entire look & have a meal in ₹1000. Will they be able to complete the challenge?
Lajpat Nagar Market
Lajpat Nagar Market is known for its affordability, bargaining culture, and availability of a wide range of products. It attracts both locals and tourists looking for quality merchandise at reasonable prices. Are our followers(Vishwas & Kaoshiky) from Delhipedia able to complete #DelhipediaDares in Lajpat Nagar Market? Will they WIN???
Janpath Market
Janpath Street Shopping Market, located in the heart of New Delhi, India, is a vibrant and bustling marketplace renowned for its eclectic range of merchandise and affordable prices. It is a popular destination for locals and tourists alike who are looking for a unique shopping experience. Are our followers(Jennie & Ashish) from Delhipedia able to complete #DelhipediaDares in Janpath Market? Will they WIN???
Sarojini Nagar Market
Sarojini Nagar Market is a popular and bustling shopping destination located in South Delhi. The market is known for its trendy fashion apparel, accessories at very cheap prices. We gave a challenge to 2 of our Instagram followers (2Girls) to head for Sarojini Nagar t & shop as much as they can for Rs 1000. Will they be able to complete the challenge? Find out in our next video #delhipediadares
Banjara Market
This time, we’re venturing to the renowned Banjara Market, where a world of exquisite home décor awaits. Banjara Market Gurgaon is the best place to find economical home décor products and accessories, like photo frames, bar tables, pots, stools, lighting, and mirrors. We gave a challenge to 2 of our Instagram followers (2Girls) to shop for one thing for every room in the house at a budget of Rs 2500. Will they be able to complete the challenge?
